Marketing agency Essent Digital

You invest in marketing, but revenue isn't growing?

We find where your business loses revenue between advertising and the sale – from traffic and the website to CRM and repeat sales

$1M+client revenue in 2025
10+ mo.average time with us
5+ yearsour longest client

In 30 minutes we'll show 3 places where you're missing out on revenue

For businesses with a marketing budget from $2 000/mo.

ESSENT DIGITAL

Audit receipt · example

Website visits12,400
Website conversion rate0.8%
Average order value1,850 ₴
Abandoned carts68%

We lift site conversion from 0.8% to 1.3% and win back +10% of abandoned carts

REGISTER+30%

Common situations

Sound familiar?

Traffic + Website4 members, 2 online

Guys, 800 clicks in three days, people are adding to cart, but zero payments. What's going on?
Artem TargetTraffic is relevant on my end, CTR 2,8% 🔥
Something must be breaking on the website
Denys WebDevThe site is flying, we checked it yesterday
That's on the targeting side
Artem TargetI did my job, check the funnel from here
Great, everything works. Except sales and cash in the bank...

With us: ads, website, and funnel – one system. So “that's not on us” doesn't work

Vlad | Ads Specialistlast seen 3 hours ago

Hey Vlad. Why did we get almost no leads over the weekend? Weekly sales are down 23%
Let me check the ad account, one sec
Oh, Meta couldn't charge the card on Friday night, so the campaigns stopped 😅
So the ads were off for two days over the weekend, right during our peak sales?
I was in the mountains, missed the notification, my phone was on silent and I figured you'd top it up yourself

With us: we check billing and ad accounts daily and fix issues before you even notice them

Maryna Marketingonline

Good morning! Just sent over the monthly invoice + contractor bills for $1 200
Looking at the monthly results: budget spent, all invoices paid, yet on net margin the business is in the red
Ad performance is trending up: sales are growing, and we're testing a few more hypotheses right now
I get it. But I need to see how all of this turns into actual money at the end of the month
We need another 3-4 months here to gather data and see what to scale. Marketing – it's a long game

With us: we calculate unit economics and track the entire path of money to the bottom line

Ihor Google/Meta Adsonline

Hi, sending over the monthly report: CTR is up to 2,5%, CPC dropped by 18%, ROAS in the ad account is 420% 🚀
Ihor, everything looks great in the ad account, the sales team is in place, but the business is still in the red. Can you tell me what we're going to do about this?
The ad account tracks purchases and other micro-conversions on the site. Whether they actually paid – that's not on me

With us: we match ad metrics with actual sales, payments, and revenue – so the report shows real business results, not just a pretty dashboard

Olena | Account Managerlast seen recently

Hi, we were supposed to launch the promo for available cottages back on Friday, and it's already Tuesday. Could you please tell me why the deadline was missed?
Hello! Let me check with the team and get back to you within an hour
Olena, we're losing bookings every day and our SPA area is underbooked because of this. When will the ad campaigns go live?
Sorry, the specialist handling your project got sick. We're handing it over to someone else now. We'll aim to launch on Friday. Really sorry again

With us: if someone drops out, the project doesn't stall – our team steps in and keeps deadlines on track. Revenue can't wait

Maksym Digitalonline

To keep growing, we need to bump the monthly budget to $5 000 and add 30 more UGC creatives 💪
Maksym, our website conversion rate is 0,5%, half the carts never make it to payment, and repeat sales are almost zero. Why pour in twice the traffic?
My scope – the ad account. There's room to scale the ads, while the website and what happens after the click need to be looked at separately
So we're pouring water into a leaky bucket, and you're suggesting we just pour in twice as much water?
I'm responsible for traffic and results inside the ad account. I don't go beyond that

With us: first we find where the business is losing money after the click, and only then do we scale the ad budget

Essent Digital approach

We don't treat without tests

Lab tests
Ads, website, funnel, CRM, sales, unit economics
Diagnosis
The exact spots where money disappears before the sale
Treatment
Traffic, website, funnel – what actually moves the numbers
Follow-up tests
The numbers either moved or they didn't. We verify and scale

Diagnosis

Ad campaigns are working. Money is getting lost on the website and after the first purchase

Treatment

We analyze the website with heatmaps, increase conversion rates, and collect feedback on why customers don't buy again

Services

What we sell

From traffic to the register – we cover every stage

★ Bestseller

Meta Ads

from $600 / mo

Pixel + CAPICreativesROI Forecast

What's included

access ecosystem setup in Meta Business Suite
setting up Meta Pixel, CAPI, and conversion events
website analytics setup (GA4, Search Console, Clarity)
lead and order source tracking setup (UTM tags)
launch strategy and marketing angles

Traffic

Google Ads

from $600 / mo

GA4 + MerchantSearch & YouTubeROI Forecast

What's included

linking Google Ads, Merchant Center, Google Business Profile, Google Tag Manager, GA4
setup, verification, and recovery of Google Business Profile
setting up Google Tag Manager, GA4, and conversion events in Google Ads
setting up Google Search Console and Clarity
lead and order source tracking setup (UTM tags)

Traffic

TikTok Ads

from $600 / mo

Pixel + Events APIUGC VideoROI Forecast

What's included

access ecosystem setup in TikTok Business Center
setting up TikTok Pixel, Events API, and conversion events
website analytics setup (GA4, Search Console, Clarity)
lead and order source tracking setup (UTM tags)
launch strategy and marketing angles

★ Bestseller

SMM

from $600 / mo

Content PlanShooting & EditingInfluencers

What's included

page access ecosystem setup: creating pages from scratch, recovering lost passwords, unverified phone numbers, scattered assets – you own all assets
page branding: name, cover image, username, bio, highlights, logo (Instagram, Facebook, YouTube, Telegram, TikTok, Threads, and others)
design and revisions of signage, business cards, and other print collateral
on-demand social media management (Instagram, Facebook, YouTube, Telegram, TikTok, Threads, and others)
SMM strategy and brand positioning on social media

★ Bestseller

Websites & Landing Pages

from $600

High-Converting StructureShopify & Others14 Days of Support

What's included

brief and task analysis – landing page, multi-page website, or online store; goals, audience, platform selection (WordPress, Webflow, Weblium, Shopify, Horoshop, WooCommerce, etc.)
project management and contractor coordination (designer, developer, marketer, etc.)
high-converting page wireframe and structure, so your website drives sales instead of just existing
website copywriting (headlines, offers, CTAs)
custom brand design (UI/UX)

SEO Optimization

from $500 / mo

Tech AuditAI SearchLocal SEO

What's included

technical SEO audit: uncovering what prevents Google from seeing your site
setting up Google Tag Manager, GA4, Search Console, and Clarity
keyword research and search competitor analysis
optimizing meta tags, headings, and page structure
content writing and optimization for search queries

★ Bestseller

CRM & Integrations

from $500

FunnelsIntegrationsAutomations

What's included

brief and needs analysis: identifying processes to automate, CRM platform selection (KeyCRM, NetHunt, Pipedrive, HubSpot, etc.), or building a custom CRM from scratch
migrating data from your old CRM or Excel spreadsheets
CRM structure setup: sales funnels, deal stages, fields tailored to your business
CRM integration with ad accounts (Meta, Google, TikTok) – leads and orders sync automatically
integration with website, lead forms, and chatbots

Chatbots & Automations

from $500

AI ResponsesIn-chat PaymentsCRM

What's included

brief-based requirements specification and scope estimation: task analysis, platform selection (SmartSender, SendPulse, etc.) or custom development
channel integration: Instagram, Telegram, WhatsApp, Facebook Messenger, website, etc.
subscriber base migration from other bots
dialogue scenario design: bot logic, triggers (what activates a response), variables (personalization for each user)
AI (GPT) integration for smart answers, not just buttons

Email Marketing

from $500

Abandoned CartSegmentationA/B Testing

What's included

brief and platform selection based on business type (Klaviyo, Mailchimp, SendPulse, etc.)
technical domain setup: SPF, DKIM, DMARC to keep emails out of spam
migrating existing subscriber base to the new platform
integration with website, CRM, or online store
database segmentation for your communication workflows

Growth Partner

from $1 500 / mo

Performance-based PayProduct & PricingPartnership

What's included

We tailor terms individually to your needs: jointly determining which marketing responsibility areas we take on
Ready to tie compensation to results: base fee + percentage – of revenue, profit, or ROI; sharing the risk in the same boat
We impact not only ad campaigns but also product, pricing, team, job roles, and financial model – acting as mini-partners rather than a contractor
If you’re ready to play the same game – let’s start with a personal conversation

Consulting & Training

from $50 / hr

Action PlanTeam TrainingFrom 1 Hour

What's included

Numbers that don’t add up, marketing strategy, ad account audit, or any other marketing questions
One hour solves what would take you a month on your own
We train your team to read the numbers themselves so you won’t need another consultation next time
You walk away with an action plan, not another slide deck you’ll open once (when deleting it)

Don't see your specific task?

Tell us what you need – we'll handle any marketing challenge

Name

Phone number

Instagram / website

What are you interested in?

Our clients

Didn't take our word for it. Verified

Clients don't replace us every 3 months

10 monthsaverage
partnership length

5+ yearslongest-standing client

2+ years of collaboration

Karpaty Myhovo | Vacation | SPA | Pool

1 920: posts
136k: followers
140: following

Karpaty Myhovo

Hotel and restaurant complex

15 000+: guests per year
26: rooms and cottages
50+: team members
12 years: on the market

Instagram Website

4+ months of collaboration

Angelia Clinic | Psychiatry • Dentistry • Gynecology

634: posts
4 569: followers
25: following

Angelia

Multispecialty medical clinic in Kyiv

60+: team members
15: medical specialties
20 000+: patients in database
11+ years: on the market

Instagram Website

6+ months of collaboration

4 Seasons | Carpathian Vacation | Pool | Steam Room | Jacuzzi

356: posts
5 627: followers
237: following

Four Seasons Myhovo

Hotel and resort complex

35: guests at a time
14: rooms and cottages
10+: team members
365 days: heated pool

Instagram Website

6+ months of collaboration

Roast One | Coffee for business and home ☕️ | Corporate gifts

667: posts
22.7k: followers
78: following

Roast One

Coffee roasting and production

3+ tons: of coffee monthly
100+: regular B2B partners
15+ regions: partner geography
2: own coffee shops

Instagram Website

2+ years of collaboration

Nataliuks | T-shirts | Tank Tops | Long Sleeves | Pajamas | Thermal Wear

1 012: posts
12.5k: followers
6: following

Nataliuks

Ukrainian clothing manufacturer

40 000+: garments per month
100+: models in the product range
50+: production staff
50+: B2B partners

Instagram Website

1+ year of collaboration

Katerina Zagalyuk 🐆 | heels & free dance

450: posts
32k: followers
978: following

Katerina Zagalyuk

High Heels · signature mentorship for women

7 years: teaching
60+: women monthly in group classes
3+ months: advance booking for 1-on-1 sessions
Sold out: offline workshops in other cities

6+ months of collaboration

Mykolaiv Napoleon | cake | gift boxes | Easter bread | desserts Mykolaiv

583: posts
12k: followers
5: following

Napoleon Niko

Mykolaiv’s signature cake

3 000+: products monthly
1 500+: cakes monthly
20+: regular B2B partners
1: own coffee shop

The very cake people associate the city with

Instagram Website

2.5+ years of collaboration

Nakonechnyi Igor

701: posts
6 031: followers
74: following

Golden Pankration

Martial arts club in Chernivtsi

500+: athletes in the club
50+: European champions and medalists
25+: athletes on the Ukrainian national team
20+ years: of club history

25+ World and European champions and medalists

6+ months of collaboration

Dadʼs BBQ | Smoked, marinated, smoker 🥩 | HoReCa

729: posts
12.2k: followers
1: following

Dad's BBQ

Butcher shop chain and own meat production

50 000+ kg: of meat monthly
3: offline stores in Chernivtsi region
5+ years: on the market
B2C + HoReCa: retail and wholesale

Instagram Website

1+ year of collaboration

OLEKSANDR DEMBROVSKYI | Psychologist•Coach

953: posts
18.3k: followers
125: following

Oleksandr Dembrovskyi

Psychologist · Psychotherapy · Coaching

5 000+: sessions conducted
20+ countries: client geography
100+: monthly consultations
5 years: of practice

Instagram Website

1+ year of collaboration

Psychological center “Nova Realnist”

317: posts
3 299: followers
541: following

Nova Realnist

Psychological center

10+: psychologists on the team
400+: consultations conducted
50+: center clients
2 years: in operation

Management Forum 2026

CHERNIVTSI NATIONAL UNIVERSITY

2 248: posts
15.3k: followers
56: following

Management Forum

Joint project with the Faculty of Economics at ChNU

200+: forum attendees
11: speakers
10+: talks and panel discussions
3 audiences: students, entrepreneurs, leaders

Instagram Website

Yehor HrynyshynFounder & Strategist, Essent Digital@yehor_essent

We don't say what the client wants to hear
We only trust numbers and make decisions based on them, not on gut feeling

We don't wait for tasks and don't need daily supervision
We know our job
We read P&L and Cashflow as fluently as ad dashboards

That's what sets our recommendations apart from “just increase your ad budget”

$1M+: client revenue generated in 2025
5+ years: longest-standing client
10 months: average partnership length
25+ businesses: turned down due to mismatched values

Memes

Time to scroll while nobody's looking 😁

Case studies alone won't fill the register – morale needs a boost too

Two dogs in sunglasses explain that strong metrics came from a calculation error

A cat looks at code on a laptop and searches for a give-me-money button

A dog at a laptop says the work was grand, but the result turned out badly

A dog sits in water and says everything is fine, but not like before

A hamster listens to the financial news: there is no money

A kitten holds bank cards with a caption saying there is no money

A doctor runs an ECG to find what the heart is missing, and the trace spells out the word “money”

A crying cat asks money not to leave

A cat asks why life is so expensive

Hagrid makes the intern team lead after the entire department quits

Four employees represent the types of people in every department

A tiny parrot sits alone on a train seat insisting “it’s fine, we’ll make it”

Send a favorite meme to the sales rep

Stop taking more actions

Start clearly understanding which ones actually drive results

We know what to do next, not how to steal another half of your day with new tasks

Step 1break down the numbers
Step 2find the bottlenecks
Step 3lock in an action plan

We take on no more than 2 new projects per month – so everyone gets full attention and focus

Name

Phone number

Instagram / website

What is your challenge?

By clicking “Submit”, you agree to the privacy policy

FAQ

without “leave a
request – we'll tell you”

30 minaudit

3leak points

We trace the journey from acquisition to sale, look at the key metrics, and pinpoint the areas you should check first

We’ll pay you for the time you spent. Before the audit we agree on the review criteria, and if everything really is fine by them, we compensate the time you spent on the meeting.

Because some need only Meta, some need Google or funnels, and some need several services at once

After the audit we look at your goals, pick the right “treatment” and come back on the second call with the final price

If you need several services – we give a package discount

If we see we can help – we'll prepare a custom offer after the audit

If the problem isn't marketing – we'll tell you straight

No

We keep what works

We only change what's draining money and blocking growth

3 → 10+ specialists

Depends on the scope of tasks

Core team:

Project ManagerTechnical SpecialistCreative Specialist

If you need strategy, SEO, banner design, or other areas – we bring in our team or vetted contractors and adjust the service price

You don't need to look for five more people and onboard them – we assemble the team for the job

If the task is isolated – a freelancer may be the best solution

You need us when the problem spans multiple areas:

adswebsiteCRMsaleseconomics

0

Zero, unless they're needed to make a decision

A spreadsheet with numbers and revenue matter more than pretty slides

spreadsheet with numbersrevenuepretty slides

Anyone looking for a “just do what you're told” contractor

no access to numbersno room to ask uncomfortable questions